We're ATIA accredited
SJT is proud to be an ATIA Accredited Travel Agency. This accreditation isn’t just a logo – it’s a sign of our commitment to professionalism, integrity, and excellence in travel. It means you’re working with a trusted advisor who’s part of a nationally recognised program supporting ethical, expert and accountable travel businesses.
How we work
When it comes to putting a trip together, you can work with us one of two ways.
We offer an itinerary planning service.
Do you love planning your own travels, but this time you're going somewhere you don't know too much about? Are you getting lost in all the information that is out there? You provide us the basic trip brief and we will plan out a trip framework for you. We will also quote you airfares and give you suggestions and travel logistics. The cost for this service varies depending on the destination, length and complexity of the trip. Once you have received our itinerary, you can then make your own booking arrangements independently of SJT, or you can book the whole trip through us.
We look after everything, from start to finish.
Your advisor will manage the whole trip for you, from the flights through to transportation, accommodation, sightseeing, event tickets and signature experiences. We take the framework that we have created and then provide you with quotes to suit your budget and preferred travel style. However, we do not book bits and pieces - we prefer to look after the complete itinerary where possible. This minimises "holes" or errors occurring and creates the most seamless travel experience for our clients. We do not charge fees* to make accommodation bookings, cruise bookings, rail packages, car hire or sightseeing arrangements.
*Once you have paid the itinerary planning fee, there are generally no additional booking charges. This excludes airfares, merchant fees and any cancellation or amendment charges which may apply (as per individual invoices and bookings).
We do things differently
Sonia Jones Travel isn't just another travel agency.
We like to do things a little differently, including extra services and personal touches to ensure that your trip goes as smoothly as possible.
Travel smarter with our app
All international travel reservations are loaded into our user-friendly Axus Travel App. With one tap, you can access all your itinerary details, such as hotel check-out times, departure gates, tour meeting points, and live updates while you're connected.
Once your itinerary is downloaded, it’s available offline too, so you can view your plans anytime, anywhere, even without Wi-Fi or mobile data.
Our clients swear by it, and your advisor can guide you through how to get the most out of it.
We add value to your travel experiences
Through our agency affiliation with Frontier Travel, we work closely with the invitation-only Virtuoso network.
We have nurtured strong relationships with our extensive global network of travel partners which allows us to have a local at our disposal - and yours - almost anywhere in the world. Guides who know their city like the back of their hand; food bloggers who spend their days researching, tasting and cooking in the region; artisans who open their studios and collections for us. Virtuoso’s collection of luxury hotels, cruise lines, local operators and unique tour operators means that as our client you will feel like a VIP. From complimentary room upgrades, breakfasts, spa treatments, food and beverage credits, exclusive shore excursions, shipboard credits, bonus hotel nights and limousine transfers, you are ensured the very best in service and experience when you stay or travel with one of our Virtuoso partners.
We also have preferred rates with extra amenities included with many of the world's best hotel groups, including Belmond, Hyatt, IHG Luxury Collection, Shangri-La, Small Luxury Hotels, Langham, Leading Hotels of the World, Accor, Hilton, Design Hotels Collective, Preferred Hotels & Resorts and more.
Our commitment to sustainability
We are expanding our sustainability initiatives to provide our clients with even more eco-friendly travel options. Whether you're exploring the stunning fjords of Norway or the wonders of the Great Barrier Reef, we strive to make our impact on these special places as positive as the journeys we create.
At the heart of SJT's travel experiences are our pillars for Responsible Tourism: Culture, Economy, and Planet. These pillars guide us in crafting itineraries that not only offer unforgettable adventures but also respect and support local communities and environments. By embracing these principles, we ensure that your journeys are enriching and sustainable.
We love our community
Sonia Jones Travel proudly supports a number of communities both locally and abroad, each aligned with our values of connection, opportunity and giving back.
North Brisbane Rugby Club
A much-loved community rugby club with a history spanning nearly 100 years, Norths Rugby is known for its strong focus on junior development and community spirit. Based at “The Nest” in Wavell Heights, it’s a true local hub for players, families and supporters. Sonia Jones Travel is proud to be a major sponsor, now in our 8th season.
Symbiosis International
A Brisbane-based charity working in Bangladesh, Symbiosis International supports disadvantaged communities through education, vocational training, healthcare and access to clean water. Sonia has been personally involved for over 15 years and has seen the impact of their work firsthand. To learn more about this wonderful Brisbane-based organisation, refer to their website, or to donate directly to Symbiosis you can click here.
Fiji Kids
For every Fiji booking, SJT donates $10 to Fiji Kids, supporting disadvantaged children and families through education, school essentials and food assistance. It’s a simple way for travel to give back to the communities our clients visit. Learn more about Fiji Kids and their work here.
Share the Dignity
Share the Dignity is an Australian charity working to end period poverty and support women and girls experiencing homelessness, domestic violence and disadvantage through access to essential hygiene products and dignity items. Each November, SJT takes part in Share the Dignity’s “It’s in the Bag” campaign. With the support of our clients, industry partners, local businesses and community, we’ve donated more than 150 bags since 2024.