I love the simplicity of Japanese design. I find the adaption of nature, the symmetry and the stylised patterns so visually strong and appealing. They almost always have a story or meaning behind them as well.
Earlier this year, I came across a series of Japanese designs produced by the landmark Imperial Hotel in Tokyo. This property has so much history and has been such an icon in Tokyo for almost a century, and these designs encapsulated all that I love about Japan. One of these, called Three Pine Needles, struck a chord with me. Its meaning is literally “never die, forever prosper”, and all I could think of was what a good omen that symbol would be for my travel business. Never die, forever prosper.
Take this Japanese inspiration, add aeroplanes to the tops of the pine needles and the handiwork of an awesome graphic designer (kudos Dachboard Design) and the Sonia Jones Travel logo was born.
A dose of travel, a splash of Japan and a lot of desire to see this business “never die, forever prosper”.
x Sonia x